CLIENT

AIP - CCI through FIL (International Lisbon Fair)

• ACP Classics

THE CHALLENGE

Produce catalogs, magazines and newspapers for fairs AIP - CCI through FIL.

FIL promotes business contacts, through the designing, developing, marketing and organizing of regional, national and international fairs

THE SOLUTION

MediaTrust was the agency chosen by AIP through FIL to edit and produce the magazine "LISBON - International Fairs."

The magazine aimed to communicate and promote FIL - Internacional Lisbon Fair - and its events, as well as enhance the image of AIP, contributing to the development of the national economy, in close coordination with the oficial entities and public policy support to enterprises and business associations.

The successful accomplishment of this project led AIP to choose MediaTrust again to produce, edit and commercialize catalogs of fairs organized by the FIL.

The Official Catalog of the fairs was established as the reference guide for all public fairs, exhibitors, professionals, guests and media. It displays the contact details of all exhibitors and all information about the event: Hall Plans, location of stands / exhibitors, activities program of exhibitions, among other relevant information, meaning a business gain therefore.

The work of graphic design, content development, graphic printing, as well as selling advertising catalogs of exhibitions of FIL and marketing these products as a responsibility of MediaTrust. Concerning fairs like BTL - Turismo de Lisboa, MediaTrust has been called to set the graphic line, produce and edit the fair’s newspaper.

NEWSPAPER "TOURISM FAIR OF LISBON"